Full course description
Learn how to correctly run experiments in a business setting. This knowledge is essential when you want to take the behavioral economics concepts you have learned and apply them to increase revenues and customer satisfaction while avoiding costly pitfalls. Experimental Design for Business is one of three core courses for the Applied Behavioral Economics Certificate Program.
Dr. Marco Palma, professor and director of the Human Behavior Laboratory at Texas A&M University and Will Leach, founder and CEO of the Mindstate Group co-teach this course providing an interesting blend of academic and business perspectives. Students will take away an understanding of quantitative and qualitative research, analysis and interpretation of data, and designing and executing experiments in business settings.
The course is 10-weeks long and will have weekly live office hours.
Curriculum Outline (subject to change)
Essential Elements of an Experiment Pt 1
Essential Elements of an Experiment Pt 2
Creating, Refining and Testing a Hypothesis
Randomized Control Trials
Qualitative Research Pt 1
Qualitative Research Pt 2
Analyzing and Interpreting Your Data
Challenges of Running Business Experiments