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Texas A&M University Human Behavior Lab Behavioral Economics for Business is a Course

Behavioral Economics for Business

Sep 12 - Nov 20, 2020

$750 Enroll

Full course description

Behavioral Economics for Business (Fall 2020) 

Behavioral Economics for Business is an elective course in the Applied Behavioral Economics Certificate Program. This 10-week course is designed to help increase revenues for small business owners and restauranteurs, as well as the vendors who support them. You will learn how customers make decisions and how you can provide your products and services in a way that delivers more value to them. From menu design, music, and signage to color and wording, you will learn behavioral economics concepts in ways you can quickly implement to immediately improve your business. In addition to the in-depth course materials you will be able to meet with the faculty weekly to ensure that you are understanding the concepts and getting your questions answered.


This course is co-taught by multiple instructors for a robust learning experience. The primary instructor is Jeff Pool, program manager of the Human Behavior Lab. He will be supported by Dr. Marco Palma, program director and Melina Palmer, founder and CEO of The Brainy Business. 

Curriculum Outline (subject to change)

In this class, students can expect to learn about: 

  • How the Brain Works
  • Behavioral Economics and its Uses
  • Applying the Senses
  • BE in Branding
  • Leveraging Words and Numbers
  • Signage and Music
  • Menu Design
  • Understanding and Increasing Customer Loyalty
  • How To Increase Tips and Engagement


➡️ FAQs ⬅️

Who is this course for? 
Our classes are designed specifically for practitioners and professionals in a wide range of fields. The courses are more applied than theoretical, so whether you are established in your corporate career and looking for an edge (or change of pace) or an entrepreneur and everything in between, you will benefit from this course. This course does have some specific applications for those in a service industry (menus, signage, tips) but will have insights for those in other fields as well.

Is there an application form to sign up for this course? 
Yes, once you click on the Enroll button you will be prompted to answer a series of questions which we view as your application. We strongly believe that everyone should have an opportunity to knowledge, but if we determine that you would not be a good fit for the course then we will promptly refund your money.

How is the course taught? 
This program is entirely online so students from around the world can participate. One aspect that makes this course unique is that it is taught live via our online conferencing platform. Students can choose to attend the class live and interact with fellow students and the instructor or they can watch the recorded presentation later. The course is pass/fail with the majority of graded material being posted discussions with your class cohorts.

What if I have questions about the course material? 
Each week we will offer online “Office Hours” so you can talk directly with the instructors.

How long is the course? 
The course is 10-weeks long. Each week you will have readings and assignments to complete.

Where can I learn more about the Certificate Program? 
For full details, visit Certificate Program.

How much of a time commitment is required each week? 
We would suggest that you allot 2-3 hours to completed the readings, assignments, and watching the presentations. Most weeks we will have optional readings in case you are really interested in that week’s topic and want to dig in more, but that is completely up to you.

What are the technical requirements? 
We use the online learning platform, Canvas that we will grant you access to once you enroll in a course. As long as you have access to the internet you should be good to go. Also, it would help if your computer has a camera and microphone enabled so you can take full advantage of the “Office Hours” and to be able to ask questions during the class, though this is not required.

Are the course credits transferable to either a Bachelor’s or Master’s program? 
No. Courses offered through are non-credit bearing courses. These are offered as opportunities to learn new skills and enhance job performance and to assist numerous professional licensing and accrediting bodies that require continuing education as a provision for preservation of good standing in their industry. Those who complete the full Certificate program in Applied Behavioral Economics will receive a certificate of completion. 

How many courses can I take at any one time? 
We want to ensure students take time and learn the material deeply so we limit students to take up to 2 course per semester. There are opportunities to take shorter condensed courses in between semesters. (If you are participating in the full Certificate in Applied Behavioral Economics, you can take two condensed courses in place of one elective.)

Can you drop a course once it has started? 
Yes, you can drop any required or elective course before the second week of class for a full refund.  You will receive a 50% refund between weeks two and five. 

What is the Human Behavior Laboratory? 
The Human Behavior Laboratory at Texas A&M University is one of the largest biometrics lab in the academic world, bringing together a transdisciplinary team of leading researchers and advanced technology to deliver insights never before produced at this scale and speed. From marketing and education to nutrition and economics, biometric research applies to a wide range of disciplines. When you understand how people make decisions, you can be better prepared to help them make better ones. Individuals can make better life choices about their health, finances, relationships, what they buy and how they manage risk. Businesses can increase product recognition and sales if they know what customers really want and how to reach them. Health providers can increase patient compliance and success by understanding how to motivate patients to develop self-control and adopt healthy behaviors.

After I have enrolled/registered for my course, how do I log in to view more information about it? 
Once you have registered for a course, workshop or conference, additional information can be found in the Catalog listing.  Go to and click “Login” in the upper-right corner of the website.


Additional Questions? If they are about Continuing Education at TAMU go here. Otherwise, please contact the program manager at HBL@TAMU.EDU


Ready to Enroll? Great! We look forward to seeing you in class on September 14!